flagship store = η ναυαρχίδα αλυσίδας καταστημάτων

danae

¥
Καλημέρα!

Γνωρίζετε αν υπάρχει καθιερωμένη έκφραση για το flagship store;
Στη wikipedia βρήκα τα εξής:

"A flagship store, or simply a flagship, is a main store from a retailer designed to serve a mainstream of customers. Most noticeably, flagships are found in prominent shopping districts (e.g., Ginza, Madison Avenue, etc.) that are targets for a main set of worldwide high-income shoppers. Because of this, shopping at an upscale flagship is seen as high social/economic status. Flagships are, as well, larger in retail size (bigger than its retailer's outlets and in mall stores) and the most volumes in merchandise. These stores become a more preferred shopping destination for the retailers' goods. Flagships are meant to overshadow its sister stores in its area."

Ευχαριστώ!
 
Top